BTC Mining Is So Rough Marathon Digital (MARA) Adopted MicroStrategy’s (MSTR) Successful Path

The share price divergence this year between MicroStrategy and Marathon Digital (FactSet)

Nishant Sharma, founder of BlocksBridge Consulting, a research and communications firm dedicated to the mining industry, agrees with Marathon’s BTC accumulation strategy. „With bitcoin mining hashprice at record lows, companies must either diversify into non-crypto revenue streams like [artificial intelligence or high-performance computing] or double down on bitcoin to capture investor excitement around an anticipated crypto bull market, similar to MicroStrategy’s approach,“ he said.

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