C’est bon, Louis Vuitton: French luxury fashion house Louis Vuitton will soon release a new collection of physical-backed NFTs called Via Treasure Trunks, which will be linked to exclusive experiences and products down the line. Consumers based in the U.S., Canada, France, the U.K., Germany, Japan and Australia can register to obtain the exclusive treasure trunks, which will be made available to select customers on June 16. Each NFT will be priced at €39,000 including tax or $39,000 without tax in the U.S.
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